Dude! Gardening RocksForty-five minutes west of Haberman's Minneapolis headquarters, nestled in the lush flatlands of Delano, Minn., is a big piece of the brand public relations firm's soul: the Dude Ranch – its very own organic garden. Named after the company's totemic storytelling icon, the Dude, and started in 2009, the Dude Ranch yielded impressive harvests, including more than 450 pounds of tomatoes, 300 pounds of green beans, 350 peppers in a variety of shapes and sizes, bags and bags of lettuce, and too many zucchini. Approximately 80 percent of Haberman's 30 employees worked in the garden and received first dibs on veggies that were distributed to everyone at the company. Extra produce was donated to those in need throughout the Twin Cities or given to clients and new business prospects as gifts. Part experiment, part education, part employee benefit, the Dude Ranch is a channel for Haberman's own passion for health and wellness, sustainable agriculture and increased accessibility to natural, organic foods. Haberman's vision is for employers across the nation to join them in the movement to transform their workplaces, health care and the planet for the better through employer-sponsored gardens.
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